Title: Web Banner Effectiveness Authors: Nathan Cournia, Nikhil Bhangoankar, Harnish Goradia Description: Tests placement of web banners. Institution: Clemson University Class: CPSC612 - Eye Tracking Methodology and Applications Date Completed: Decemeber 7, 2000 Nikhil Bhangoankar, Harnish Goradia, and myself decided to try to determine where a web designer should place an ad banner on a web page so that the banner gains the attention of the user. We used Clemson University's Eye Tracking Lab to conduct our experiments. We wrote a paper and presented our findings at Clemson University. Unfortunately, the code I wrote to run the experiment was deleted by Clemson's system admin. If you really want the code, send me a mail and I'll try to get Clemson's system admin to pull the code off of a backup. Paper (PDF): Testing Web Banner Ad Effectiveness with Eye Tracking (411k) Slides (Power Point): Presentation Slides (935k)